JACK DANIELS - BRYSON TILLER

Project Details: Jack Daniels “Making The 2021 Trap Soul Series” with Bryson Tiller

What It Is: Trap Soul is Bryson Tiller’s debut studio album

Client: Jack Daniels

Location: Louisville, KY

Status: Completed

The Ask: Go behind the scenes with Jack Daniels and Bryson Tiller as he creates a virtual live music experience for his fans during the pandemic.

Approach: We approached this project like a stylized behind-the-scenes piece bridged with cinema, aiming to capture the essence of Bryson Tiller's creative process and collaboration with Jack Daniels.

Execution: Keeping the camera rolling and being in every moment with Bryson was key to capturing his raw emotion and passion during the process of being one of the first artists to create this virtual experience. We utilized cinematic techniques to highlight the intensity and intimacy of his performances, ensuring that viewers felt connected to the music and the moment.