What is it: This is a local coffee shop located in San Angelo, Texas. They roast their own beans in house along with supply to many local groceries store and throughout the state.

The Ask:This Texas made small town coffee company was introduced to our team during a routine family visit in the area. The love for coffee quickly started a conversation between the companies in house roaster who wanted to capture the beauty and boldness of the coffee. This local Texas coffee shop who was new to the town wanted to start off with a ‘bang’ through their photos.

Approach:In order to capture the new packaging, S1720 team took a small West Texas feel with a big city spin.

Execution: Brewed in the Lone star State in a small town called San Angelo, we kept it to the fundamentals while showcasing the pristine packaging incorporating the authenticity to coffee. Everything in Texas is bigger and bolder-including coffee. So we made sure to capture this with the companies bold logo on every item the sale.