What is it:

Late July is a pure, good and simple brand. The restaurant style tortilla chip is known for their vibrant packaging and multigrain chips.

The Ask:

The collaboration with Late July came about through the curiosity of wanting to see how this fun and tasty brand could be represented in a fun and original way.

Approach:

In order to capture the clients vibrant lively colored packaging, our team wanted to utilize natural sunlight to really showcase the packaging. To take it a step further, the team was intentional with creating in house sound effects to make the video both eye and ear catching to the Late July audience.

Execution:

To execute this, the s1720 team made this a fun and playful environment with microphones setup to test different sound effects live and used a handmade to open the bag of chips and pouring it one photo at a time to capture the step by step process.