SHAQ HARRISON

What It Is: Shaq Harrison for NBA Playoffs

Client: Shaq Harrison - Lakers, Professional Basketball Player

Service Category: Brand Identity

Location: Various platforms, Worldwide

Status: Completed

We partnered with Shaq Harrison to create a visual identity for his participation in the playoffs with the Lakers. Our goal was to develop looks that resonate with Shaq’s purpose, values, and characteristics, enhancing his presence during this crucial time.

The Ask: Develop a brand and image identity that reflects Shaq Harrison’s purpose and values, emphasizing perseverance, compassion, and faith.

Approach:

• Brand Strategy: Focused on three core categories—basketball, community, and faith—for consistent social media presence.

• Visual Identity: Defined colors, fonts, and creative details for a cohesive look.

• Content Creation: Developed a consistent content schedule to maintain momentum.

• Brand Relationships: Advised on strategic brand partnerships that resonate with Shaq’s image.

Outcome: The brand identity successfully elevated Shaq’s presence during the playoffs with the Lakers, resonating with his audience and providing a clear direction for future growth and partnerships.